Seven Branding and Career Tips from Aliza Licht / by Erin Baynham

I've been a fan of DKNY PR Girl on Twitter, since, I have no idea when. It's definitely been years. So when I found out that the woman behind the brand, Aliza Licht, was coming out with a book about her career and the ins and outs of social media, I pre-ordered with a quickness. Tonight, I got to attend a book reading for Leave Your Mark, and let me tell you, it didn't disappoint! 21389256903_f13df3c6a8_o

So I'm watching Aliza, in a chic green dress, sky high platforms and a bold red lip. Of course I knew she'd have more insight than I'd be ready for, so it was time to get some lessons. I don't want to take away from the book, so I'm going to give you seven tidbits I learned from the her today.


  1. Aliza started off with an internship in accessories at a major magazine. She knew she wanted to be in PR, so she taught herself everything she could by learning from the PR people she interacted with on a daily basis.
  2. Aliza found her assistant through a blog post that she created. A simple tweet by the blogger led to an organic conversation on social media. She's now been in the position at DKNY for four years.
  3. You can learn a lot from strategically following people. Want to be a beauty editor? Follow every beauty editor you can find on Twitter, and study them.
  4. If you meet someone via networking, connect with them ASAP (the next day) to reaffirm the connection.
  5. Between the ages of 22-30, give it all you've got so you can have an established career in your thirties and beyond.
  6. Build your network before you need it.
  7. When you are writing your resume, skip the fluff. Make sure every sentence has a purpose.

To be honest, I have five pages of notes from the event. She totally blew me away with the amount of info she shared. I walked out of that building feeling like I could conquer the world. If you're looking for tips on scoring your dream job or killing it in social, be sure to follow Aliza on Twitter and/or Instagram, and to buy her book here!