Media Kit Crash Course: Creating your brand’s story (1/7) / by Erin Baynham

media kits for bloggers - craft your brand's story Media kits have been a "passion project" of mine, if you will. I've used them to pitch brands and bloggers, and I've sent mine over for brand's who've pitched and hired me. Over the next few weeks, I'll be sharing some of the most critical parts of a media kit. I hope you'll take the time to start or revamp your media kit to maximize your collaborations and partnerships!

So let's say you're a brand, and you are looking for five bloggers that will be the perfect fit for your brand. You need them to be authentic, creative, engaging and unique. You pitch 50 or so bloggers, and 12 of them stand out. How do you make yours stand out? A wonderful media kit, of course! Your blog is 80% of the equation. Something else that you'll want to think about is your brand overall.

Some things to think about:

  • Why did you start blogging?
  • What does your blog specialize in?
  • How do you stick out from everyone else?

To handle this part of the media kit, you can refer to several different things that you probably already have:

  • About me section
  • Press
  • Testimonials
  • Welcome area
  • Elevator pitch

Create a one to two paragraph general overview about your blog. If someone who had never read your blog before read this section, you'd want to lure them in to keep reading.  Here's my old brand story that I created in 2009. This weekend, I'll be working on a new one! When it's updated, I'll update the page.

Scandalous Beauty is a makeup and beauty blog created by Erin Bailey Baynham in December 2005. I started the blog because there really wasn’t much information on the web for women of color at the time. My posts started out as reviews and makeup looks, and led to video content later down the line. Now, Scandalous Beauty has become more of a personal lifestyle blog for me, where beauty is my emphasis, but I also share practical food, entertaining and fashion posts as well. My “Erin’s Guide to Better Beauty Blogging” page remains one of my top pages, as it’s loaded with information for bloggers.


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