Last Monday, I finally started my new business. The Haute Blogger Design Co. is my blog design and web development company that I've been dreaming about for a couple years now. I can't believe how many hours I've put into it! So many hours, in fact, that I haven't been doing much with Scandalous Beauty. I can't tell you how much I miss beauty blogging!
At the moment, I sell media kit themes that help advertisers, sponsors and collaborators learn more about your blog or small business. The traditional, more well known method is a PDF or other paper document that you can submit via email or in person. But what if you really want to stand out and do something different than the hundreds of others competing with you? You share a web media kit, of course! It's loaded with links, photos, videos, etc. I've got several of those templates (along with a crash course media kit guide, and some media kit PDFs available here.
I'm thinking ahead and I have some exciting things to share, but I just wanted to let you know what it's like over here. Since it's my first week as a Etsy shop owner, I thought I'd share some of that experience. There have been a lot of highs, and not so many lows. I've only had one sale. I'm not upset about that, because in all honesty, I didn't know what to expect. I get a lot of questions about the media kits, because a lot of people don't realize how powerful they are.
So here's what I do all day, every day. I check my shop stats to see if anyone has looked at or favorited any items. I analyze the keywords. I continue working on templates that I plan to debut in March. I pin a few more items to my blogging board on Pinterest. I jump in the Etsy groups I'm part of on Facebook and see what they're talking about. I check my social media accounts and email to see if anyone has made inquiries. And then I do it all over again the next day.
Overall, it's a very different experience than blogging. I put tons of time into creating themes, making installation documents, writing descriptions and the 30 other tasks to list products. It's exciting to be able share that product with the world! Next up, I'm working on some Wordpress themes that should be out before the second week in March. It's a really exciting time for me, and I am anxious to show you what's next!!
If you want to stay in the know, sign up for the Haute Blogger newsletter here, and follow on Twitter and Facebook.